Openings This Fall...
This November, FENDI CASA opens the doors to a new showroom at 8833 Beverly Boulevard in West Hollywood. The visionary behind Fendi Casa, Raffaella Vignatelli, shares how the Maison line embodies the same design philosophy and craftsmanship of the iconic fashion brand.
How did the collaboration with Trussardi come about?
Trussardi has a very significant story that expresses our same values of luxury, excellence and innovation, since 1911. Trussardi affirmed itself as an avant-garde brand not only in fashion but also in art, food and lifestyle. The aim of the collection is to express Trussardi’s understated luxury and effortless elegance. Sumptuous fabrics and fine woods are combined with leather, a signature element of the brand, to interpret classic yet contemporary style.
Please tell us about the Fendi Casa Residences opening in Miami.
The Miami Fendi Château Residences slated to open in June 2016, will feature 58 oceanfront residences ranging in size from 3,300-7,000 square feet, priced from $5 million to $22 million. Each residence includes a Fendi Casa chef’s kitchen, complete with our custom cabinets, finished bathrooms featuring Italian marble and custom-designed fixtures. Residents also have the option to include Fendi Casa decorative elements throughout. The homes are characterized by bespoke designs and feature distinctive materials such as streaked woods, smoky glass and bronzed reflections that seamlessly reflect Fendi’s highest standards.
What makes Fendi Casa unique?
Since 1989, Fendi Casa has created furniture and design objects that bring the Fendi flavor into homes all over the world. Starting with a small collection of pillows and accessories made by drawing from iconic Fendi codes, today we feature a complete home collection, 90% handcrafted by Italian artisans. The innovative collection also includes Fendi Outdoor and Fendi Casa Ambiente Cucina lines, with kitchen design and installation services unique to the home market.
How do you align with the Fendi Fashion objectives?
Fendi stands for craftsmanship and luxury, with an eye always towards the future. The extreme attention to detail is something that has really inspired me. Each product is the result of accurate research and experimentation, manufactured to reach perfection in every aspect. This is exactly the same approach with the Fendi Casa collection. Our challenge is to communicate the highest craftsmanship and quality in a simple yet extremely refined language, where the obsessive care for details is hidden between the lines. Fendi’s excellence in leatherwork and fur is highly respected and is therefore incorporated into our work.
How has the California market impacted the brand?
California and, Los Angeles in particular, is a great market for us. California is a region of glamour, with some of the most important real estate projects in the world. The jet set mood of fashionable luxury is what encouraged the Luxury Living Group to relaunch in Los Angeles.
LACMA and RESTORATION HARDWARE unveil Rain Room, an immersive installation, where water falls continuously to create a cacophonous interior downpour that stops the moment a human is detected. Creative London-based artist collective Random International, is the brain behind this extremely innovative experience that uses technology to merge humans with natural phenomena. Rain Room is on display from November 1, 2015 through March 6, 2016 at LACMA (5905 Wilshire Blvd, Los Angeles, CA 90036) courtesy of RH, Restoration Hardware and RH Contemporary Art, and presented by Hyundai Motor Company.
ARKITEKTURA will open the new mono-brand KARTELL showroom the first week of September 2015 on 540 Ninth Street in San Francisco.
SHREVE & CO., one of San Francisco’s most historic jewelers, will open a temporary location a few steps away from its old outpost, at 117 Post St., while they develop their new home. Technically a pop-up, much energy and effort has went into making an exquisite space to house their jewelry collections.
Keywords: fall issue, Fendi Casa, Kartell, Arkitektura, Rain Room, lacma, Restoration Hardware, Shreve & Co., Los Angeles, San Francisco, art, openings